In a crowded marketplace where consumers have endless options, the critical question is always: how do I stand out from the crowd? The fashion space is a great example of this. How many different ways can you design and create a T-shirt or a pair of jeans? And yet, there are countless competitors in this space, with more entering each and every day. And, in this context, establishing the uniqueness of your brand, its identity, and what it stands for is likely to be the deciding factor in your e-commerce business’s success.

The solution we came up with was multifold. We integrated a series of third-party apps from the Shopify App Store in order to add necessary features and functionality to Lucky Boy Beard Company’s online store, including Loox for photo and video product reviews and Printful to screen print and dropship merch. We connected Google Search Console so that Lucky Boy Beard Company could monitor and assess how it was appearing in SERPs and performing in Google Search. Lastly, we sourced photos from Shutterstock and other royalty-free image databases such as Pexels, Pixabay, and Unsplash that articulated our strong brand identity. As you will see in the following video, Robert has a knack for building a creative brand, and his product photos, packaging, logo, and colors are exceptional, which made this project a ton of fun!