Louisville Vegan Jerky had a variety of apps that they had installed with the intention of seeing if they had value for their business but never used. For example, they had three distinct email and SMS marketing apps installed but were only using one. Additionally, they also had three different apps for data analytics and reporting and two separate Quickbooks apps for accounting, bookkeeping, and taxation purposes.

Lastly, Louisville Vegan Jerky needed to update their sender requirements in the Klaviyo account in order to meet Google’s new sender requirements. As of Q1 2024, Google, along with other email service providers (ESPs) such as Yahoo, ushered in these changes that ultimately benefit everyone: customers, businesses, and email service providers (ESPs). The main purpose is to make it easier for email service providers (ESPs) to identify spam content and quarantine it in a user’s spam folder.

We have now been integrated into the Louisville Vegan Jerky team, and we look forward to helping them grow their business by implementing best practices across every facet of their brand, from email marketing to search engine optimization (SEO) to conversion rate optimization (CRO) and everything in between. Louisville Vegan Jerky’s products are available in Whole Foods Market, Walmart, and Amazon, and in 20 states throughout the U.S. With an exceptional product, brand identity, and strong position in a growing market, we are excited to be a part of taking Louisville Vegan Jerky to the next level!

Shopify has a host of built-in solutions that can be deployed in order to mitigate the risk of chargebacks and fraud. The first of these that we leveraged is Shopify Flow. Shopify Flow is an app, free to install and use, created by Shopify and available in the Shopify App Store. It allows Shopify merchants to create flows based on conditional logic in a no-code manner. A merchant or, as in this case, a merchant’s web developer can build a flow starting with a “trigger”. The “trigger” is the event that starts the flow in motion, for example, when an order is placed. Once the “trigger” event happens, a series of “actions” based on conditional logic occur, checking if each condition is true or false and taking subsequent actions based upon the preceding action. In this way, we can automate a number of tasks that, if left to be done manually, would be time-consuming and inefficient. We used Shopify Flow to create fraud mitigation protocols, but it can be used in a myriad of additional use cases, such as fulfillment, order processing, managing inventory, loyalty programs, and more. The first Shopify Flow we created was to automatically capture payment for orders deemed to have a LOW risk of fraud based on Shopify’s internal fraud risk algorithm. Any order that is flagged as MEDIUM or HIGH risk must be processed manually. An email notification is sent to our client’s internal team member responsible for fulfillment, who can then gather more information before deciding whether or not to proceed with the payment capture and order processing.

When the app evaluation was complete, we had uninstalled and removed fifteen apps from Louisville Vegan Jerky’s Shopify store. We ultimately chose to recommend and utilize Klaviyo for email and SMS marketing, which is the most widely used app in this category used by Shopify merchants, with over 320,000 Shopify businesses having it installed as of this writing. Additionally, we removed each of the three data analytics and reporting apps and one of the Quickbooks apps. The long-term plan is to leverage Shopify Tax and Shopify’s Manual Tax to replace Quickbooks altogether.

In order to meet Google’s new sender requirements, we added a branded sending domain, updated the default sender email address, and set up DMARC authentication for their branded sending domain. For additional resources on how to ensure your business's compliance, please see the following articles from Klaviyo:

https://www.klaviyo.com/blog/gmail-update https://help.klaviyo.com/hc/en-us/articles/115000357752